Digital Strategy Module Level 6 (CIM Diploma)

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About the course

Digital Strategy Module:

Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This module provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.

This part time module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.

Modules offered at Level 6:

  • FGE0588B01-1 Strategic Marketing (exam)

  • FGE0589B01-1 Mastering Metrics (assignment)

  • FGE0590B01-1 Digital Strategy (assignment)

    Awarding Body: CIM

    For over 100 years, the Chartered Institute of Marketing has supported, represented and developed marketers, team’s leaders and the profession. As the world’s leading professional marketing body CIM has over 28,000 members worldwide, including more than 3,000 Chartered Marketers.

    About the full CIM Diploma in Professional Marketing:

    The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.

Entry Requirements

One or more of the following:

  • CIM Level 4 Professional Certificate in Marketing qualification

  • Any relevant Level 4 qualification

  • Foundation Degree in Business with Marketing

  • Bachelor's or Master's Degree from a recognized university, with at least one third of credits coming from marketing content

  • Professional practice (two years in marketing operational role) plus CIM diagnostic assessment at Level 6

    You will need to have a very good standard of spoken and written English. This should include the ability to write reports (guidance on the structure will be given), the correct use of punctuation and grammar and be able to spell words in common use and connected with the subject area. The ability to read and interpret text and take notes is essential. It is recommended that students with English as a second language hold the IELTS level 6.5 qualification.

What will I do on this course?

Module Structure:

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Digital disruption

  • Understand the strategic implications of the disruptive digital environment (10%).

  • Generate relevant insights into key emerging themes within the digital marketing environment (20%).

Unit 2: Digital planning

  • Develop strategic recommendations in order to acquire, convert and retain customers (20%).

  • Deliver an agile response to changing customer behaviours (20%).

Unit 3: Delivering success

  • Manage and optimise key channels and content within a digitally enhanced strategic plan (20%).

  • Apply key digital measures to analyze social, sentiment, and search and site behaviour (10%).

Assessment: Assignment

  • Assessed by assignment based on a given scenario and an organisation of choice.

Who is it for?

The CIM Level 6 Diploma in Professional Marketing is aimed at marketers working in an operational, supervisory or management role who want to develop their marketing knowledge and skills across a range of areas.

It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

How to apply

You will need authorization from the course tutor to join this course.

Please contact us to book an appointment: 0117 312 5171, or email enquiries@cityofbristol.ac.uk

What could I do next?

What does this qualification give you?

  • Instant credibility with employers

  • A mix of theory and practice

  • Flexible, bite-sized study and learning

  • The opportunity to earn more with a professional marketing qualification

  • The opportunity to progress to the CIM Postgraduate Diploma Level 7

  • Possible progression to the CIM Postgraduate Diploma, or a Management course.

FEES

FEES


How old will you be when the course starts?

16-18 19+
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Course Fee:

£0

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