About the course
Digital Strategy Module:
Digital marketing has evolved from a set of tactical actions into a significant element of strategy. This module provides insight and in-depth consideration into how organisations can implement digital marketing capabilities into strategic marketing planning.
This part time module outlines how understanding and analysing the macro and micro-environments can enable organisations to assess the impact of the disruptive digital landscape in delivering objectives, to develop strategic recommendations and how creating digital marketing mixes can enable organisations to respond with agility to market needs. It examines how the management of digital channels and the application of key digital measures help to achieve business objectives.
Modules offered at Level 6:
FGE0588B01-1 Strategic Marketing (exam)
FGE0589B01-1 Mastering Metrics (assignment)
FGE0590B01-1 Digital Strategy (assignment)
Awarding Body: CIM
For over 100 years, the Chartered Institute of Marketing has supported, represented and developed marketers, team’s leaders and the profession. As the world’s leading professional marketing body CIM has over 28,000 members worldwide, including more than 3,000 Chartered Marketers.
About the full CIM Diploma in Professional Marketing:
The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
One or more of the following:
CIM Level 4 Professional Certificate in Marketing qualification
Any relevant Level 4 qualification
Foundation Degree in Business with Marketing
Bachelor's or Master's Degree from a recognized university, with at least one third of credits coming from marketing content
Professional practice (two years in marketing operational role) plus CIM diagnostic assessment at Level 6
You will need to have a very good standard of spoken and written English. This should include the ability to write reports (guidance on the structure will be given), the correct use of punctuation and grammar and be able to spell words in common use and connected with the subject area. The ability to read and interpret text and take notes is essential. It is recommended that students with English as a second language hold the IELTS level 6.5 qualification.