About the course
Integrated Communications Module:
Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.
This module is part time and aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning. This module can be studied as a self-contained Award, or successfully complete all three modules to achieve the full Certificate qualification.
Modules offered at Level 4:
FGE0585B01-1 Marketing (exam)
FGE0586B01-1 Integrated Communications (assignment)
FGE0587B01-1 Digital Marketing (assignment)
Awarding Body: CIM
For over 100 years, the Chartered Institute of Marketing has supported, represented and developed marketers, team’s leaders and the profession. As the world’s leading professional marketing body CIM has over 28,000 members worldwide, including more than 3,000 Chartered Marketers.
About the full CIM Certificate in Professional Marketing:
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful assessments which embrace the modern marketing industry.
As a minimum, 2 A Levels are required, any general bachelors, master’s degree or an equivalent such as:
CIM Introductory Certificate (Level 2 or 3 versions will be accepted)
NVQ/SVQ Level 3 in marketing (equivalent to NQF Level 3)
NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)
International Baccalaureate (equivalent to NQF Level 3 and above)
Commercial experience in business and/or marketing experience
Business and/or marketing experience in a support role would be advantageous but is not essential
Pass the CIM online test at Level 4
You will need to have a very good standard of spoken and written English. This should include the ability to write reports (guidance on the structure will be given), the correct use of punctuation and grammar and be able to spell words in common use and connected with the subject area. The ability to read and interpret text and take notes is essential. It is recommended that students with English as a second language hold the IELTS level 6.5 qualification.