Integrated Communications Module Level 4 (CIM Certificate in Professional Marketing)





Awarding Body




About the course

Integrated Communications Module:

Marketers need to communicate effectively with internal stakeholders and customers. This module will provide you with the skills to assist in developing communications to build sustainable relationships.

This module is part time and aims to enable understanding of the importance of effective internal and external communications in building sustainable relationships and delivering customer value. It provides the opportunity to recognise the importance of communications planning in delivering marketing solutions. It explains how the concept of product and brand management can enable organisations to deliver customer value. It outlines the components of the marketing communications mix and enables understanding of integrated marketing communications (IMC) planning. This module can be studied as a self-contained Award, or successfully complete all three modules to achieve the full Certificate qualification.

Modules offered at Level 4:

  • FGE0585B01-1 Marketing (exam)

  • FGE0586B01-1 Integrated Communications (assignment)

  • FGE0587B01-1 Digital Marketing (assignment)

    Awarding Body: CIM

    For over 100 years, the Chartered Institute of Marketing has supported, represented and developed marketers, team’s leaders and the profession. As the world’s leading professional marketing body CIM has over 28,000 members worldwide, including more than 3,000 Chartered Marketers.

    About the full CIM Certificate in Professional Marketing:

    The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful assessments which embrace the modern marketing industry.


Entry Requirements

As a minimum, 2 A Levels are required, any general bachelors, master’s degree or an equivalent such as:

  • CIM Introductory Certificate (Level 2 or 3 versions will be accepted)

  • NVQ/SVQ Level 3 in marketing (equivalent to NQF Level 3)

  • NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above)

  • International Baccalaureate (equivalent to NQF Level 3 and above)

  • Commercial experience in business and/or marketing experience

  • Business and/or marketing experience in a support role would be advantageous but is not essential

  • Pass the CIM online test at Level 4

    You will need to have a very good standard of spoken and written English. This should include the ability to write reports (guidance on the structure will be given), the correct use of punctuation and grammar and be able to spell words in common use and connected with the subject area. The ability to read and interpret text and take notes is essential. It is recommended that students with English as a second language hold the IELTS level 6.5 qualification.

What will I do on this course?

Module Structure:

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Internal marketing

  • Know how to build cross-functional relationships (15%)

  • Understand how to harness resources to deliver effective marketing solutions (10%)

Unit 2: Value proposition

  • Create effective communications to deliver value to customers (15%)

  • Understand product and brand management (20%)

Unit 3: Marketing communications

  • Understand the components of the marketing communications mix (20%)

  • Develop integrated marketing communications (20%)

Assessment: Assignment

Assessed by assignment based on a given scenario and an organisation of choice.

Who is it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to success and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How to apply

You will need authorization from the course tutor to join this course.

Please contact us to book an appointment: 0117 312 5171, or email

How Is this course assessed?

Individual modules are assessed by:

  • Exams
  • Assignments
  • Portfolio
What could I do next?

On completion of this module, you can continue to study further Level 4 modules to achieve the full Certificate qualification.

Upon attaining the full Certificate, you will be able to progress onto the Level 6 Professional Diploma in Marketing.



How old will you be when the course starts?

16-18 19+
Start Date:



Course Code:



Hours in college / week:

Course Fee:


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