Students work on live brief for top employer

Josh Thorpe and Ewan Keith

A group of students from City of Bristol College have received a great opportunity to work on creating promotional films for Brunelcare, who provide care and support for older people in the South West.

 

Students on the Creative Media Production course at the College were asked to create a suite of promotional recruitment films which could be used as part of Brunelcare’s advertising campaign.

 

Serena Rowland, Brunelcare’s Head of HR, tells us more: “We were keen to work more closely with the College in this exciting way to help us raise awareness of the Care industry as a great sector to work within, sharing the  career progression opportunities and flexible work/life balance options that are available – hearing from our own staff.”

 

Students were asked to focus on Brunelcare’s care homes, day centres and offices, interviewing staff to create short films that communicated what it’s like ‘Working at Brunelcare’ or ‘A day in the life of Brunelcare’.  Several films would then be chosen to share online, to support recruitment campaigns.

 

City of Bristol College tutor, Ali Grant, commented: “It was really valuable for our students to be given a live brief from Brunelcare. It’s not the sort of subject matter that they would ordinarily choose to cover, so it was a really good opportunity for them to be taken outside of their comfort zone. Working alongside staff and residents in a professional care setting gave them an invaluable opportunity to produce videos for use in the public domain to help promote the organisation and for students to discover what it’s like working to a live brief.”

 

Josh Thorpe, City of Bristol College student commented: “This was a great experience. Meeting people out in the real world, and getting such fantastic feedback from professionals, has given me a taste of what it’s like working in the industry. I learnt a lot during the planning and shooting of the campaign, especially around communicating to clients. It’s great to work with a realistic scenario to prepare us for future job opportunities.”

 

Winning students Matt Smart, Ewan Keith and Josh Thorpe, will now have their videos published on the Brunelcare website. 

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