Course overview

Junior Content Producer Level 3 Apprenticeship City of Bristol College

A Junior Content Producer (also referred to as a Creative Content Assistant) is responsible for developing and creating content to be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, and meet the needs of the customer they are representing. They have to capture what is exciting about a campaign and design the elements that can be used across media platforms and channels. Junior Content Producers collaborate with designers and developers, using authoring languages to create web content, which may include video, images, text (or “copy”) and web pages and social media content. 

Additional information

Who is this course for?

This apprenticeship is for students of any age who have secured employment in a content creation role in the digital sector. 

What you'll learn

  • Interpret the objectives of the client’s/customer’s brief
  • Research ideas and concepts to meet the brief
  • Analyse the differences between media campaigns aimed at retention, acquisition and conversion of customers for clients
  • Identify & recommend the appropriate platform/s or channel/s to use for the media campaign
  • Present ideas, pitches and proposals for creative content to be further developed
  • Ensure that the content being developed is organised, structured and labelled effectively and in a logical manner that allows for efficient search and retrieval
  • Storyboard and outline script their ideas for content to be developed
  • Operate effectively within the production workflow
  • Obtain media assets for use within content creation
  • Ensure content is accessible to all end users and language best practice is applied
  • Develop and maintain effective working relationships with clients, colleagues and suppliers
  • Understand the user experience to ensure content is focused on maximising engagement
  • Write and edit copy for use in print and online
  • Capture images and audio using basic video, still cameras and audio equipment
  • Use industry standard packages to edit and post produce content
  • Prepare media assets for use
  • Manage media assets correctly, within agreed taxonomies and file types
  • Optimise webpage content to ensure high rankings in search engine results
  • Use industry standard tools and content management systems to manage content
  • Assist in hosting message boards and engaging with audiences through social media
  • Respond to audience feedback in a timely and appropriate manner
  • Use lessons learned to evaluate the success of the campaign and identify areas for improvement for future campaigns

Course entry requirements

No previous marketing experience necessary.

On entry, you will complete an initial assessment for English & maths and must achieve a minimum of Level 1 to access this apprenticeship.

Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan (EHCP) or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

How is the course delivered and assessed?

You will be working entirely in the workplace, and assigned an apprenticeship trainer who will work with you in conjunction with your employer to help you gain the skills, knowledge and behaviour’s required in preparation to undertake an end point assessment with an external assessor.

You will also undertake level 2 Functional skills in English and maths if you have not already achieved this level in Functional Skills or at GCSE, which will be delivered at College.

Future career and study opportunities

Junior Content Producers may progress into Content Creation/Development roles at more senior levels across the industry, including with digital agencies, broadcasters and publishers.

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