Course overview

Marketing Assistant Level 3 Apprenticeship City of Bristol College

This apprenticeship covers customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building. As part of a marketing team, the Marketing Assistant will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
The apprentice will likely interact with a wide range of internal colleagues and external marketing suppliers. Depending on the size and structure of the organisation, this could include collaboration with colleagues from sales, operations, PR, IT, the customer insight team and finance as well as interaction externally with clients/customers and suppliers such as printers, digital agencies, PR and media agencies, event display companies, market research agencies, and media sales professionals.

Additional information

Who is this course for?

This apprenticeship is for students of any age who have secured employment in marketing.

What you'll learn

  • How to create and edit content in collaboration with senior colleagues for offline and/or digital marketing channels, such as website, social media, sales materials or event displays, ensuring that brand guidelines are met in order to achieve marketing objectives.
  • How to publish editorial, creative and video content via social media or video sharing platforms, e.g. LinkedIn, Twitter, Instagram
  • How to purchase and quality assure marketing goods and services from external suppliers e.g. place a brochure print order, book exhibition space, book media space.
  • How to manage the cataloguing of offline and digital marketing assets including permissions and compliance, in-line with marketing regulations and legislation, e.g. storage and organisation of marketing materials, administering creative asset management systems.
  • How to monitor and evaluate marketing delivery effectiveness by producing and interpreting reports from one or more marketing tools or systems, e.g. marketing automation report; social media monitoring report; analytics and metrics reports, budget tracker.
  • How to contribute to the planning, delivery or evaluation of marketing activity through creation of written planning and evaluation documents and presentations, e.g. marketing campaign results, market and customer intelligence research, update marketing plan
  • How to use content management software to publish and refresh effective online content to engage with different customer segments.
  • How to use appropriate primary and secondary research methods including survey tools and desktop research to gather marketing insight or evaluation, and inform marketing decisions, planning and delivery.
  • How to monitor marketing expenditure and activities to a specified budget and plan, ensuring invoices are processed efficiently.
  • How to efficiently and effectively source creative assets (photographs, graphically designed creative, video content) for the production of marketing communication collateral in-line with regulations and legislation.
  • How to establish and maintain effective day to day relationships and communication between the marketing function and internal and external stakeholders to support marketing activities.
  • How to implement marketing activities through marketing administration, e.g. organise an exhibition display, arrange a marketing meeting, organising an event.

Course entry requirements

No previous marketing experience necessary.

On entry, you will complete an initial assessment for English & maths and must achieve a minimum of Level 1 to access this apprenticeship.

Apprentices without level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan (EHCP) or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL.

How is the course delivered and assessed?

You will be working entirely in the workplace, and assigned an apprenticeship trainer who will work with you in conjunction with your employer to help you gain the skills, knowledge and behaviour’s required in preparation to undertake an end point assessment with an external assessor.

You will also undertake level 2 Functional skills in English and maths if you have not already achieved this level in Functional Skills or at GCSE, which will be delivered at College.

Future career and study opportunities

After completing this apprenticeship you could progress into more senior marketing roles, or undertake higher-level marketing apprenticeships.

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