Course overview
Multi-channel Marketer Level 3 Apprenticeship City of Bristol CollegeThis occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
The broad purpose of the occupation is to support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line. The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focussed on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model.
Additional information
Who is this course for?
This apprenticeship is for students of any age who have secured employment in marketing.
What you'll learn
– Delivery or evaluation of strategic marketing activity through the creation of written planning and evaluation documents and presentations
– Use appropriate primary and/or secondary research methods including survey tools, keyword research tools and desktop research to gather marketing insight or evaluation
– Use research data to inform marketing decisions, targeting, planning, and delivery
– Support the administration of marketing activities
– Monitor, optimise, analyse and evaluate marketing campaigns and channels in order to deliver on marketing objectives for the organisation and/or clients
Course entry requirements
Apprentices will be required to have or achieve level 2 in English and Maths by the end of their apprenticeship if they do not already have a GCSE Grade 1 – 5/A-C in both subjects. Apprentices should be able to demonstrate through initial assessment that they are working at level 2.
How is the course delivered and assessed?
Online or Face to face in the workplace
The duration of the apprenticeship is determined by a number of different factors such as experience and prior learning. The minimum time of an apprenticeship is 12 months with the maximum being identified on an individual basis.
Future career and study opportunities
After completing this apprenticeship, you could progress into more senior marketing roles, or undertake higher-level marketing apprenticeships.
Additional costs
As a City of Bristol College apprentice, you may incur additional costs on your apprenticeship. For example, you may likely need to pay for travel and stationery and for some apprenticeships, you may need to purchase specialist equipment.
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